UPC Barcode Lookup: Top Guide to Product Info in 2024 (2024)

UPC Barcode Lookup: Top Guide to Product Info in 2024 (1)

Why UPC Barcode Lookup is Essential for Your E-commerce Success

UPC barcode lookup is a critical tool for anyone in the e-commerce space looking to quickly identify product details. With just a 12-digit code, you can obtain essential information like the product name, brand, and even its image. Here’s a quick breakdown:

  • Instantly find product information: Enter the UPC code to retrieve the product name, brand, and image.
  • Supports various codes: Compatible with UPC, EAN, GTIN, and ISBN codes.
  • Free and user-friendly: Tools available online and on smartphones for quick lookups.
  • Comprehensive database: Access information on over 500 million products.

In today’s e-commerce environment, knowing how to perform a UPC barcode lookup can save you time and help make informed decisions. Whether you’re managing inventory, reselling products, or researching items, the importance of being able to verify product details cannot be overstated.

My name is Will Mitchell. With over 20 years of experience in importing, exporting, and online sales, I’ve guided numerous entrepreneurs through the intricacies of barcodes and product identification. As someone who has navigated the e-commerce landscape extensively, I can assure you that UPC barcode lookup is a game-changer.

UPC Barcode Lookup: Top Guide to Product Info in 2024 (2)

What is a UPC Barcode?

A UPC barcode is a Universal Product Code used to identify products. This 12-digit number is essential for retail in North America.


A UPC barcode is a series of black lines and spaces that represent a 12-digit number. It helps computers and scanners quickly identify products.

Universal Product Code

The Universal Product Code (UPC) is a system designed to give each product a unique identifier. This helps stores, suppliers, and consumers track and manage items.

12-Digit Number

The 12-digit number in a UPC barcode is split into two parts:

  1. Manufacturer’s Code: The first six digits identify the manufacturer.
  2. Product Code: The next five digits identify the specific product.

The final digit is a check digit used to verify the barcode’s accuracy.

North America

The UPC system is widely used in North America. It’s crucial for inventory management, sales tracking, and ensuring products are easily scanned at checkout.

UPC Barcode Lookup: Top Guide to Product Info in 2024 (3)

Understanding UPC barcodes can simplify many tasks, from inventory management to online sales. This unique identifier makes it easier to find product information, ensuring smooth operations in retail and e-commerce.

How to Perform a UPC Barcode Lookup

Using Online Tools for UPC Barcode Lookup

Performing a UPC barcode lookup is straightforward with online tools. These tools allow you to enter a UPC code and instantly retrieve product information.

Here’s how it works:

  1. Enter the Code: Type the UPC code into the search field of a barcode lookup tool.
  2. Retrieve Information: The tool will fetch the product name, brand, and image from its database.

Many online tools offer this service for free. For example, the Barcode Lookup Tool provides details for over 500 million products. This includes not just the product name but also the brand and a corresponding image.

Scanning Barcodes with Your Smartphone

Using your smartphone to scan barcodes is another convenient option. This method is quick and efficient, especially when you’re on the go.

Steps to scan with your smartphone:

  1. Open the Barcode Lookup Tool: Most tools have a mobile-friendly version or app.
  2. Activate the Scanner: Tap the “Scan barcode” button to activate your device’s camera.
  3. Scan the Barcode: Align the barcode within the camera frame. The tool will read the code and retrieve the product information.

The Scanbot SDK powers many of these mobile barcode scanners, ensuring fast and accurate scans. With this SDK, you can scan various barcodes, including UPC, EAN, GTIN, and ISBN.

Both methods are highly effective for finding product details, whether you’re a retailer managing inventory or a consumer making informed shopping decisions.

Benefits of Using a UPC Barcode Lookup

For Retailers and Distributors

Accuracy and Extensive Database

Retailers and distributors rely on the accuracy of their inventory data. A UPC barcode lookup tool pulls information from a vast database, ensuring that the product details are correct and up-to-date. This helps in reducing errors and improving the efficiency of inventory management.

Product Identification and Tracking

Using barcodes for product identification and tracking is essential in the supply chain. With a simple scan, you can retrieve the product name, brand, and image. This makes it easier to manage stock levels, reorder products, and track shipments. For example, a distributor can quickly verify if the items received match the order, preventing potential disputes.

Supply Chain Management

A seamless supply chain is crucial for any retail operation. Barcodes help in tracking products from the manufacturer to the retailer. This transparency ensures that products are always available when needed, reducing stockouts and overstock situations. Moreover, integrating barcode lookup tools with your inventory system can automate many processes, saving time and reducing human error.

For Consumers

Product Details and Brand Information

Consumers benefit immensely from the ability to look up product details. By scanning a barcode, shoppers can instantly access information about the product, including its name, brand, and even an image. This helps in making informed decisions, especially when comparing similar products.

Informed Shopping Decisions

Knowing more about a product before purchasing can influence buying decisions. For instance, if a consumer scans a barcode and finds out that the product has a high rating or is from a reputable brand, they are more likely to purchase it. On the other hand, if the product details are lacking or the brand is unknown, they might opt for a different item.

E-commerce Integration

In e-commerce, barcodes play a vital role. They help consumers verify the authenticity of products and ensure they are getting what they paid for. For example, when shopping online, a consumer can use a barcode lookup tool to confirm that the product listed matches the description provided by the seller. This reduces the risk of fraud and enhances the overall shopping experience.

By leveraging the power of a UPC barcode lookup, both retailers and consumers can enjoy a more efficient, transparent, and informed shopping experience. Whether managing inventory or making a purchase, the benefits are clear and impactful.

Types of Barcodes Supported

UPC (Universal Product Code)

The UPC, or Universal Product Code, is the most common barcode in North America. It’s a 12-digit code used primarily for retail items. You’ll find it on almost every product in U.S. and Canadian stores. The UPC helps retailers manage inventory and track sales efficiently.

A typical UPC looks like this: 123456789012. It includes a series of black and white lines above the numbers, which scanners read to identify the product.

EAN (European Article Number)

The EAN, or European Article Number, is used outside North America, including Europe, Asia, and Latin America. It’s similar to the UPC but usually has 13 digits. This extra digit helps to accommodate international use.

For instance, an EAN might look like this: 1234567890123. Retailers and distributors in these regions use EANs to manage products and streamline their supply chains.

ISBN (International Standard Book Number)

The ISBN is a unique identifier for books. It’s a 13-digit code that helps libraries, bookstores, and publishers track and manage book inventories. An ISBN typically looks like this: 9781234567890.

When you look up an ISBN, you can find crucial details like the author, title, and edition of the book. This makes it easy for readers and retailers to ensure they have the correct version of a book.

GTIN (Global Trade Item Number)

The GTIN, or Global Trade Item Number, is a 14-digit identifier used in the global supply chain. It encompasses all the barcode types mentioned above—UPC, EAN, and ISBN.

A GTIN might look like this: 01234567890123. It’s used to identify product categories across different regions and industries, making it a versatile tool for global trade.

By understanding these different types of barcodes, you can better navigate product identification, whether you’re a retailer, distributor, or consumer.

How to Find a Manufacturer with a UPC Code

Finding a manufacturer using a UPC code can be surprisingly simple. Let’s break down how you can do this using tools like the GS1 Company Database, GTIN, Global Location Number (GLN), and company prefixes.

GS1 Company Database

The GS1 Company Database is your go-to resource for verifying the authenticity of a product and its manufacturer. This global registry contains information on over one million GS1 member companies across more than 110 countries. You can use this database to:

  • Check the validity of any GTIN, GLN, or other GS1 identifier.
  • Verify which company licensed a GS1 Company Prefix for a product or location.
  • Search for UPC product and location data from both domestic and international companies.

For example, if you have a product with a UPC code, you can enter it into the GS1 database to find out which company is responsible for that product. This is especially useful for e-commerce sellers who need to ensure they are listing authentic products.

GTIN (Global Trade Item Number)

A GTIN is a 14-digit identifier that covers all types of barcodes, including UPCs. When you have a GTIN, you can look up detailed product information, including the manufacturer. This is crucial for:

  • Product verification: Ensure that the product matches the manufacturer’s details.
  • Inventory management: Keep accurate records of products and their origins.

For example, if you have a GTIN like 01234567890123, you can use it to search the GS1 database and get comprehensive information about the product and its manufacturer.

Global Location Number (GLN)

The Global Location Number (GLN) is another useful tool for finding manufacturer information. A GLN identifies specific locations, such as a company’s headquarters or a warehouse. You can search by:

  • GLN number
  • Location name
  • Physical address

Using the GLN lookup tool, you can find basic information on a trading partner’s location. This is particularly useful for logistics and supply chain management.

Company Prefix

The company prefix is a unique identifier assigned by GS1 to a company. It forms the basis of all the GS1 identification numbers that the company uses. By looking up a company prefix, you can:

  • Identify the company that owns the prefix.
  • Verify the authenticity of the product.
  • Avoid creating duplicate identifiers in your system.

For instance, a company prefix like 0123456 can be used to generate multiple GTINs, each representing a different product from the same company. By entering this prefix in the GS1 database, you can see all the products associated with that company.

By leveraging these tools, you can confidently verify the authenticity of products and gather detailed manufacturer information, making your supply chain more transparent and efficient.

Frequently Asked Questions about UPC Barcode Lookup

Can you lookup a product by UPC code?

Yes, you can easily lookup a product by its UPC code using an online search tool. Enter the 12-digit UPC code into a barcode lookup tool, and you’ll get detailed information about the product, including the product name, brand, and image. This is particularly useful for retailers, distributors, and consumers who need quick access to product details.

Can I find a product by its barcode?

Absolutely. You can find a product by its barcode, whether it’s a UPC, EAN, GTIN, or ISBN. When you scan the barcode with a barcode scanner or enter the code into an online search tool, the database retrieves the corresponding product name, brand, and image. This is especially handy for identifying products sold across different regions, such as North America (UPC) or Europe (EAN).

How to check UPC code ownership?

To check the ownership of a UPC code, you can use the GS1 Data Hub. GS1 is the organization that maintains global standards for barcodes. By entering the UPC code into the GS1 database, you can find out which company owns the code. This helps verify the authenticity of the product and ensures that the barcode is not reused or duplicated.

For example, if you have a UPC code like 012345678905, you can enter it into the GS1 Data Hub to see the associated company and product information. This is crucial for maintaining accurate inventory and avoiding counterfeit products.

By using these tools and databases, you can efficiently manage your product information and ensure the authenticity of the items in your supply chain.


In summary, performing a UPC barcode lookup is essential for anyone involved in e-commerce, whether you’re a retailer, distributor, or consumer. It allows you to quickly and accurately obtain product information, such as the product name, brand, and image, ensuring that you have the details you need at your fingertips.

The importance of UPC barcode lookup cannot be overstated. For retailers and distributors, it streamlines inventory management and product tracking, making the supply chain more efficient. For consumers, it provides valuable product details and brand information, aiding in informed shopping decisions.

At StartupBros, we understand the crucial role that accurate product information plays in the success of your e-commerce endeavors. Our comprehensive resources and tools are designed to support you every step of the way, whether you’re listing products on Amazon or managing your inventory.

By leveraging the power of UPC barcode lookup, you can ensure that your e-commerce operations run smoothly, helping you avoid counterfeit products and maintain accurate inventory. Trust in our expertise to guide you through the complexities of product identification and make your e-commerce journey a success.

UPC Barcode Lookup: Top Guide to Product Info in 2024 (2024)
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